Each month, the pages of Country Living magazine tell us stories about crafts, collectibles, homes and homeowners, and country style. But how do these stories come to life? Oftentimes, it starts with an editor's idea, like this story about ice cream, in the June 2014 issue:
So, the editor has an idea about ice cream. A meeting is planned with a few editors and the stylist who will be working on the shoot for the story. The purpose of the meeting is to hash out the ideas and to come up with a clear plan for how the story will look. As the ideas are finalized, rough sketches are drawn, to help guide the shoot on location.
As the story is being sketched, visual inspiration is helpful. In this case, a few sketched images that had inspired the team were a part of the planning process. Once the plan is in place, the recipes will be developed and tested, a shoot is scheduled with a location designated and a photographer assigned. The stylist who helped plan the story will be on location, styling each shot.
The original inspiration for this shot was the sketch of popsicles all laid out, as seen on the left. The plan for popsicles evolved into scoops of ice cream. Same concept, with slight variation (as seen on the right).
Once the shoot has concluded, the photographer will submit the images to Country Living. The Country Living editorial team then takes the images and begins to lay them out as they will appear on the pages of the magazine. A writer is assigned, the story is written, and the recipes added in.
First layout (left) Final layout (right). During the shoot, other shots will be taken that can be used for pages where copy (text) is inserted, like this introduction page for the story. The shot was simply of ice cream, and the copy was laid down on top of that image. When the story is being laid out, the design and copy will change. The version on the left was the original layout, which evolved into the final layout on the right.
From beginning to end, there are many many hands that have touched a story, from concept to shooting, to layout, to writing. And hopefully, when it's done, it's a story the readers will enjoy.
And of course, there are always shots that don't make the page. Like this after-shot of the perfectly frozen scoops seen above.
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